Marketing


URI

https://openalex.org/subfields/1406

Label

Marketing

Description

study and process of promoting, distributing, and selling products or services to customers

Implementation

@prefix oafields: <https://openalex.org/fields/> .
@prefix oasubfields: <https://openalex.org/subfields/> .
@prefix openalex: <https://lambdamusic.github.io/openalex-hacks/ontology/> .
@prefix owl: <http://www.w3.org/2002/07/owl#> .
@prefix rdfs: <http://www.w3.org/2000/01/rdf-schema#> .
@prefix skos: <http://www.w3.org/2004/02/skos/core#> .
@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .

oasubfields:1406 a skos:Concept ;
    rdfs:label "Marketing"@en ;
    rdfs:isDefinedBy openalex: ;
    owl:sameAs <http://www.wikidata.org/entity/Q39809>,
        <https://en.wikipedia.org/wiki/Marketing> ;
    skos:broader oafields:14 ;
    skos:definition "study and process of promoting, distributing, and selling products or services to customers"@en ;
    skos:inScheme openalex: ;
    skos:prefLabel "Marketing"@en ;
    openalex:cited_by_count 6163588 ;
    openalex:works_count 672695 .