https://openalex.org/T14055
This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value.
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rdfs:label "Role of Packaging Design in Consumer Behavior"@en ;
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skos:definition "This cluster of papers focuses on the role of packaging design in influencing consumer behavior, purchase decisions, and product perception. It explores the impact of visual elements, branding, and communication strategies on consumer preferences and product evaluation. The cluster also delves into the relationship between packaging design and marketing strategy, as well as its influence on perceived product quality and value."@en ;
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skos:prefLabel "Role of Packaging Design in Consumer Behavior"@en ;
openalex:cited_by_count 56030 ;
openalex:works_count 16488 .