Customer Relationships, Behavior, and Loyalty leaf node

Organizational Behavior and Human Resource Management
- Customer Relationships, Behavior, and Loyalty

URI

https://openalex.org/T10154

Label

Customer Relationships, Behavior, and Loyalty

Description

This cluster of papers explores the effects of customer relationships, satisfaction, service quality, perceived value, and emotional responses on behavior and loyalty. It delves into topics such as relationship marketing, switching costs, trust, commitment, and service recovery in both consumer and business-to-business contexts.

Inherits from

Organizational Behavior and Human Resource Management

Business, Management and Accounting

Social Sciences

Implementation

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    openalex:cited_by_count 2771721 ;
    openalex:works_count 96598 .