Consumer Behavior and Purchase Decision Making leaf node

Marketing
- Consumer Behavior and Purchase Decision Making

URI

https://openalex.org/T14244

Label

Consumer Behavior and Purchase Decision Making

Description

This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions.

Inherits from

Marketing

Business, Management and Accounting

Social Sciences

Implementation

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    skos:broader oasubfields:1406 ;
    skos:definition "This cluster of papers focuses on consumer behavior, purchase decision making, and the factors influencing consumer choices in various industries such as retail, hospitality, and e-commerce. It explores the impact of brand image, service quality, customer satisfaction, e-wallet usage, online shopping, marketing mix elements, product quality, and trust on consumer preferences and decisions."@en ;
    skos:inScheme openalex: ;
    skos:prefLabel "Consumer Behavior and Purchase Decision Making"@en ;
    openalex:cited_by_count 94389 ;
    openalex:works_count 73557 .