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Evolution of Service-Dominant Logic in Marketing Science leaf node

URI

https://openalex.org/T11114

Label

Evolution of Service-Dominant Logic in Marketing Science

Description

This cluster of papers explores the evolution and application of service-dominant logic in marketing science, focusing on co-creation, value creation, service innovation, product-service systems, customer participation, servitization, service science, customer experience, and marketing strategy.

Inherits from

  • Marketing
  • Business, Management and Accounting
  • Social Sciences

    • Implementation

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