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Customer Equity Management and Prediction leaf node

URI

https://openalex.org/T12384

Label

Customer Equity Management and Prediction

Description

This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications.

Inherits from

  • Marketing
  • Business, Management and Accounting
  • Social Sciences

    • Implementation

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@prefix xsd: <http://www.w3.org/2001/XMLSchema#> .

<https://openalex.org/T12384> a skos:Concept ;
    rdfs:label "Customer Equity Management and Prediction"@en ;
    rdfs:isDefinedBy openalex: ;
    owl:sameAs <https://en.wikipedia.org/wiki/Customer_equity>,
        <https://openalex.org/T12384> ;
    skos:broader oasubfields:1406 ;
    skos:definition "This cluster of papers focuses on customer equity management and prediction, utilizing data mining, machine learning, and segmentation techniques to understand customer churn, lifetime value, and profitability. It explores the impact of marketing strategies on customer retention and financial performance in various industries, particularly in telecommunications."@en ;
    skos:inScheme openalex: ;
    skos:prefLabel "Customer Equity Management and Prediction"@en ;
    openalex:cited_by_count 118659 ;
    openalex:works_count 17941 .